Fine-tuning or sharpening all your Web pages to ensure the best keyword phrases that are relevant to your business or organization are strategically incorporated and your Web site design is fast loading and easy to navigate.

Most of today’s top Search Engines use a computer program called a “spider.” The spiders will search the Internet looking for Web sites to enter into their indexes. It uses an algorithm (formula) with numerous criteria to determine where to index your Web site pages. Yes, we said Web pages not just your home page. This will allow for you to target specific pages for different products or services that you provide. Star-Tel will perform in-depth research to determine the best keyword phrases relevant to your products or services and that are used by your target market in Internet searches. This can bring a wider variety of searchers therefore potentially more customers or inquiries.

Why should I do Search Engine Optimization?

Most Companies competing for keyword phrases in “pay per click” campaigns spend hundreds, sometimes thousands of dollars per month. A lot of these Web sites are not optimized and can’t be found on regular Internet searches.

Problems that come from not optimizing your Web site:

• There are still a lot of end users that won’t click on the “paid” listings and will only search through the “regular” indexed listings that come up in the top rankings.
  
  
• When you’re marketing budget is exhausted what happens then? Since your Web site wasn’t optimized, you may fall out of the Search Engines completely because your Web site is not indexed in the regular Internet search listings.

If you have a limited marketing budget, focus on strategically optimizing your Web site.

Star-Tel focuses on optimizing your Web site from the start of the design process. We follow specific guidelines set forth by the top Search Engines and incorporate your keyword phrases into your Web site.

The first step: To get your Web site indexed correctly. Sometimes this is all you will need if you don’t mind waiting a few months.

The next step: “Pay for inclusion” for guaranteed, faster indexing of your Web site.

The final step: “Pay per click” campaigns if you are still not getting the traffic you desire.